Larry surprisingly began his career in the bottled water industry! He owned Palm Water, a home and office bottled water company, for 19 years before selling it in 2008 prior to the country’s financial and real estate crashes. In July 2009 Barditch entered into the auto industry with a friend who owned a Chevrolet franchise; he also worked with General Motors as digital marketing consultant during their 2010 national eSummit campaign.
Barditch began working with Warren Henry Auto in December 2010 and has witnessed the growth of its seven franchises and nine Florida locations ranging from Ocala (Volvo/Subaru) to Palmetto Bay (Land Rover). The company, best known for “exceeding customer expectations in South Florida for over 35 years,” has a wide variety of dealerships: Land Rover, Jaguar, Volvo, Infiniti, Subaru, Lamborghini and Fisker.
He attributes the arrival of his “Ah-ha” moment to the auto industry’s lack of an adequate online experience for consumers: mirroring the tremendous boost of online marketing products from companies like Amazon and Zappos, Barditch began delivering a higher standard of online car customer service. His success comes from a strong philosophy of “networking, networking and MORE networking,” planting “seeds on good soil and eventually you will have a harvest,” and doing things for others without expecting anything in return.
What’s ahead in 2012/2013 in the automotive industry ? Larry says that consumer confidence and consumer spending is up. People have been holding onto their cars longer, which has dried up the used car market; repair shops & service revenues are up considerably, so it is somewhat cyclical. He holds that we will soon see an influx of used cars into the market as people start buying more new cars.
But first, be sure to visit the BlogtalkRadio/Miami Beach Chamber Radio Show Page and listen to this influential marketing aficionado share his business tips, philosophy and benefits of chamber membership. You can also listen to the archived shows featuring other Miami Beach Chamber businesses, professionals and organizations or check out what guests we have coming up this month!
For more information on how you and your business can sponsor the show or be featured go to The Miami Beach Chamber Radio Page!